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National Consumer Panel

National Consumer Panel

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The National Consumer Panel is an established company backed by two research powers, Nielsen and Iri. The NCP is a “mini-USA”, representing millions of Americans. Since 1987 (originally as Nielsen Homescan, then in 2008 as National Consumer Panel), the NCP has been gathering panel member’s opinions and shopping data to help manufacturers and retailers make informed decisions on what products to develop, improve or sell in the market.

Panel Features: National Consumer Panel

rewards

Amazon, Credit-Cardi, iTunes, Merchandise, Retail-vouchers

methodology

CAWI, ihut

registration

open

invitaton_type

email, push

platform

app, browser

Consumers

Electronics, FMCG, Food & dining, General Employees, Media

Parent_company

Nielsen

Location

United States

City (HQ)

New York

National Consumer Panel
National Consumer Panel

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