Inspired Opinions

Inspired Opinions Review

Inspired Opinions is a UK survey site where members can earn rewards by contributing to market research. In this review, we are taking a closer look at the pros and cons of signing up as a research participant.

Is Inspired Opinions legit?

Yes, the site is run by a legit market research firm. Sago (previously Schlesinger Group), is a member of both ESOMAR and Insights Association, the main global market research organisations. This means they abide by professional codes of conduct when it comes to how to manage their panels and panellists. As an established market research provider, you can also trust that Sago will do its best to follow local data privacy regulations such as GDPR in Europe and CCPA In California. 

While Inspired Opinions is Sago’s UK-focused panel, they also maintain the following panels in other countries:

• United States: Sago Focus Group
• Canada: Asking Canadians
• France: Opinions Partagees
• Germany: Sag uns die meinung!
• Spain: Personas con opinions

What about my data – are they safe?

Sago is in the business of monetizing your data, so you shouldn’t be surprised to hear that your survey answers will be shared with their clients for further analysis. Sensitive personal data such as your telephone number and address will be treated with more confidentiality and only shared if you provide your explicit consent within the survey.

While this is a panel you can generally trust, it’s important to remember that data breaches can happen to any company on the internet. This is always a risk when submitting personal data through a site on the internet.

How much can I earn?

Once you reach 1,000 points (£10), you can redeem a gift card by choosing between popular retailers such as Amazon, iTunes, and Starbucks. The average pay per survey will depend on the survey length and target group.

Your points won’t expire as long as you remain an active member of the community, and you can view your point balance on the dashboard page.

Pros and cons of signing up for Inspired Opinions

If you’re considering signing up with Inspired Opinion, there are both positive and negative aspects to consider.

On the positive side, one of the biggest benefits of joining Inspired Opinion is the high rewards for survey participation. Despite the relatively high £10 redemption threshold, the rewards are generous and make it easy to redeem points for a variety of rewards.

Additionally, as a professional market research company, Inspired Opinion offers a wide variety of surveys, giving participants the opportunity to voice their opinions on a range of topics. Furthermore, the fact that points don’t expire means that participants don’t have to worry about losing their rewards.

However, there are also some negative aspects to consider. For example, PayPal is not available as a payment option, which may be a drawback for those who prefer to receive cash payments. Additionally, some participants may find that they receive a low frequency of survey invitations, which could limit their earning potential.